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DESCRIPTION
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Magic Johnson may be the enduring face of Michigan State
basketball. Mateen Cleaves came to represent its heart
while leading the Spartans to the 2000 national
championship. Gregory Kelser, however, personifies the
soul of the program. Kelser collaborated with Johnson to
lead MSU to its first NCAA title in 1979.
Here he discusses his role in the Spartans’ victory over
Indiana State and Larry Bird and how that game triggered
college basketball’s surge of popularity that continues
to this day.
He
also provides insight and opinion on the successes,
failures, players, personalities, and coaches who came
before and after him at Michigan State, including Jud
Heathcote, Tom Izzo, Scott Skiles, and Steve Smith.
WHY THIS TOPIC IS OF INTEREST TO CONSUMERS:
 Greg
Kelser appears as a basketball analyst on nearly 100
televised games per season.
Michigan State has advanced to the NCAA Tournament
each of the last eleven seasons, reaching the Final
Four four times and winning in 2000.
Michigan State’s basketball team is perennially a
challenger for the Big Ten title.
The book discusses the Magic Johnson era at Michigan
State, a thrilling time that was capped with the
Spartans’ first NCAA title in 1979; fans are drawn
to stories about the Michigan State vs. Indiana
State finale in 1979.
Signings with Kelser would be big attractions as he
is widely known both as a former player and as a
longtime Detroit Pistons broadcaster.
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ABOUT THE AUTHOR:
Gregory Kelser is a
former Michigan State University forward and co-captain
who earned Academic All-America and first-team All
America honors while helping the Spartans win the 1979
national championship. He was a first-round draft pick
of the Detroit Pistons and played in the NBA for six
seasons. He is in his 23rd year as a basketball
broadcaster, currently serving as an analyst for FSN
Detroit and the Big Ten Network.
Online sale available
soon!
FAN BASE INFORMATION:
The MSU Alumni
Association is comprised of nearly 100,000 dues-paying
members; altogether, there are approximately 375,000
living MSU alumni; there are nearly 150 regional MSU
alumni clubs; student enrollment at MSU approaches
nearly 50,000, the seventh-largest in the country and
the largest university in the state; the Jack Breslin
Student Events Center’s capacity is nearly 15,000, and
attendance has ranked in the top 15 nationally for
several years; the Michigan State basketball radio
network has 37 affiliates that blanket the entire state
of Michigan.
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